Liberty AW09 Men’s Edit


On Wednesday, Liberty of London launched their new service: ‘Men’s Edit’. To put it simply, it’s a men’s fashion stylist in store for the AW09 stock.

Now, I know what you’re thinking; “Stylist?! I’ll end up looking like a poorly dressed middle aged man from Soho, and be up to my eye balls in debt!”, but that’s exactly why Liberty are doing this…to remove that stereotype.

Men’s stylist Joe Ottaway has set up camp in store to offer practical, down to earth fashion advice. Now, I know there’s still gonna be some of you out there going “I don’t do stylists, I’m a man!”. Well, let me tell you this; Joe insisted on having a fully stocked fridge of beers and a playstation 3 supplied by Liberty to be used by those that visit him at all times! That’s what I call good service!

You can find Joe on the lower-ground floor of the Liberty store, in the accessories room. He should be there for about a month or so, and you don’t need any form of appointment…just drop in for a chat.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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