Here’s a sneak peek at the new Lacoste Mississippi that has been designed in the Deep Soul Music colours.

For those not in the know, Deep Soul Music (a.k.a. DSM) is a Drum & Bass label coming out of Cheltenham. Putting out some heavy weight tunes of the deeper kind from artists such as Lynx, Spectrasoul, Eveson, Mosus, Data & Will Miles. Founded in 2006 by Stumasta and Subverse, DSM has come on leaps and bounds, becoming a staple label in it’s niche. If you want a full idea of what the DSM camp is about, head over to their website and give the music a listen.

It’s nice to see Lacoste digging deep into a scene to find a quality representative, rather than diving straight at the largest. And don’t think that this is the first time that this has happened – remember the Lacoste X Ryoüki Missouri from last year?

More info closer to the release in mid January.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.