Wow LTD Watches move fast! It was only 2 weeks ago that they introduced their Digital collection, and now they are branching out once again to include ceramic watches.

These badboys have got serious steez, and I mean SERIOUS. As much as I like the digital collection, it’s nice to see LTD returning to what they do best – the analogue watch. The fact that they are now going ceramic launches them up to a whole new level, and this is represented by the fact that they are now being stocked in Selfridges across the country!

Staying true to their name, each watch is limited to only 50 pieces and each one is numbered. The watch also features scratch resistant sapphire glass and are 50m water resistant. However, I don’t advise you start dropping them in cups of water or scratching at them with a fork! I’m tempted to try and hunt down a ‘number 1′ White/Mother of Pearl watch for myself – that would be too fresh.

Props to LTD for keeping their game tight and constantly pushing things forward. It’s good to see a new UK brand doing so well and keeping things moving.

Get your hands on one of these gems now from Selfridges in London, Birmingham and Manchester for £199 a pop.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.