London based design duo SquidLondon have dropped a new colour changing brolly.

Obsessed with interactive and smart materials, SquidLondon are quickly making a mark on the design scene. This new umbrella from their range of colour changing umbrellas brings a new dimension of enjoyment to the wet British weather.

It’s quite a simple concept … as your brolly gets more wet, it fills with colour! Brilliant.

Although it may look like paint splats, this particular design pays homage to ‘bird squit’, as is clearly referenced by the little bird.

Grab one of these wonders of design from Beyond The Valley for a reasonable £30.

Dry:

Wet:

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.