Nash Money: Customising Life

Alex Nash a.k.a Nash Money is one of the world’s most renowned sneaker customisers. A leader in his craft, Nash set a precedent for a more in-depth kind of sneaker customisation that goes far beyond merely spraying up the outer of a pair of kicks. Nash grew up as an avid sneaker fan, something which was later reinforced by a job at footwear retailer size? and backed up by a healthy sneaker collection. He eventually found the inspiration to begin crafting his own sneakers, which has since grown from a hobby into a full time career. His talent has taken him around the world, taking part in various exhibitions, shoots and special projects and even seen his work recognised in the famous V&A Museum. In the latter part of 2009, Nash saw the release of his first shoe, the DC x Nash Cadwell, receiving massive praise from the sneaker world and helping Nash secure his place in sneaker history as more than just a customiser.

During the mad rush surrounding the release of the DC x Nash Cadwell Shoe, we managed to steal the man of the moment away for an hour or so to have a chat over a nice cup of coffee. We got a chance to hear about everything that goes into his customisations: his inspirations, the processes involved and the feeling that comes with the finished product. We wanted to give Nash a chance to talk about some of the stories behind his work, as well as filling us in on some exciting projects for the coming year. So, let’s get right down to it…

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Words: Synamatix, Suffocake & Grizzle
Photographs: Aaron Dixon