What about the electric blue that you’ve featured in a lot of your work? Is there a reason you’ve chosen that colour? Is there a story behind it?

I don’t know. I think I just like it! It’s one of my favorite colours and everyone has a colour. I think blue kind of expresses me as a person; I’m quite a chilled, passive person, but the electric side of it is also like ‘I like to have a bit of fun’. You know? I’m not serious. I think [colour] describes personality and i think if you’re a red person then that says something about you, or if you’re earth colours, like greens or browns, then you’re very rustic, and I’m that blue. I am electric blue.

Do you have a list of things that you would one day like to create?

It’s all that! (flicks through an overspilling note book). It’s ideas, like a backlog. I just don’t have time! I don’t have a workspace at the moment. I’ve got thousands of ideas and I just wish I could do them all in one go.

Has there ever been any custom sneakers that you’ve attempted to create and had to give up on?

Yeah, I’ve got quite a lot of sneakers at home that are half finished.

I’ve got these 93’s, I think they’re called the ‘biscuit’ colour-way, anyway they’re really light tan nubuck with a purple kind of sock, and what I did was I cut the side panels off so it’s just the sock on the top and then I died the tan bit black. What I was gonna do was drill a hole into the air unit and attach a valve cap so you could pump the pressure, then I was gonna pump silver paint inside the air unit. I was thinking about calling it “Solid Air”. I know that’s not the ethos of Nike, and I know they would probably never do it because the whole thing about the air unit is that you can see inside the shoe, but at the same time it’s different. Especially on the ’93, the air unit is quite fat and round and there’s a lot of air unit popping out of the shoe. I think that would look sick! Like a tie-dye air unit that you can’t see through. So I was thinking, put that in and then glue the valve cap on the side, and then have one of those little pumps with the pressure dial in it… I still haven’t got round to doing it.