Esteemed fleece specialists Reigning Champ have dropped some serious products at East London store Goodhood.

You may look at these and think “they’re a bit simple, what’s the hype?”, but look a little longer and you should start to notice that the cut on these is clearly incredible and the material looks second to none!

Yes, it’s just a grey jumper, but it looks like the best grey jumper known to man…one of those products that breaks necks for no reason. A product where you look at it and think “How the hell does that plain grey jumper look so good?!”.

Maybe it’s just me? I don’t care, I think these garms look fresher than fresh. I can’t decide if my favourite item is the super understated grey jumper, or the serious nevy/grey fleece baseball…

Get your hands on these before they go from Goodhood.

Bound Crewneck (Heather Grey):

Bound Crewneck (Navy):

Bound Crewneck (Black):

Pullover Hoody (Heather Grey):

Thermal Lined Hoody (Black):

Fleece Henley Sweat (Heather Grey):

Fleece Baseball (Black):

Fleece Baseball (Navy/Grey):

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.