Uniform Wares is a brand new accessories based brand coming out of London, and yesterday Oki-Ni added them to their list of brands.

In their first venture, they have created a range of block colour watches that has a focus on simplicity. These sleek designs are inspired by British industry wall clocks and aim to have a “practical permanence” – a phrase that I welcome with open arms. Let’s face it, it’s not about dropping hard earned cash money on a new watch to find that it doesn’t tic the next day. And yes, that did happen to me recently, and no it was not a fake. Precision Japanese quartz movement and a 4 year battery life should ensure that doesn’t happen with these watches.

There is only one problem with Uniform Wares’ watches … their beautiful simplicity of design is making me want a collection of them!

The watches are available now from Oki-Ni or the Uniform Wares online shop for £85 a timepiece. Be quick, because they are selling out fast.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.