BBC European Webstore


This week saw the launch of the first ever European online site for Billionaires Boys Club / Ice Cream. Finally it wont be such a mission to get your hands on the famous luxury street wear brand that has become some what an icon as far as street wear brands go.

The site has a clean and simple yet very effective lay out, as you would expect from founders Pharrell Williams and Nigo (founder of A Bathing Ape/BAPE). Although said brands are already stocked in some of Europe’s high end and more exclusive spots, the site allows you to shop with ease and gives you a healthy selection of items that are updated weekly. This being a bonus, as the stores sometimes only get the more popular and more common pieces available. The site has all you would expect on offer from T shirts to jackets, New Era’s to shoe’s. Be warned, expect to drop some serious money on this site, as most of you i am sure already know this stuff doesn’t come cheap!

The site is live right now and is definitely worth checking out. Peep it here, and enjoy.


Jamie Szulc

One of three co-founders of THE DAILY STREET, Jamie specialises in menswear and is currently Footwear Account Manager at Fred Perry.

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  • 60hz

    Dope as ever, guess they just moving with the times!! The blue sweater is dope!!