Last weekend we were fortunate enough to be invited along to the Margin trade exhibition in London to get a sneak peak at upcoming collections from a number of brands coming out of the UK and Europe. Over the two days we met a whole load of creative people and were able to see their forthcoming collections first hand, all in one space, which was a really valuable thing.
For us it was all about the UK brands on show, with collections ranging from accessories to full menswear & womenswear lines and everything in between. There was certainly a lot to get round and see and as a result we made the trip over both days just to make sure we’d seen it all. With both established and start-up brands on show, Margin certainly had it all covered.
Mr. Wingate – Great little brand from London with a big range of graphic tees and sweats. The attention to print and garment materials here really got us going, especially the use of puff inks on a few items. Check out the pub series too (see ‘The Macbeth’ tee above/left) which we felt was rather special. Mr Wingate is available from the new studio/shop in East London, or online here.
My Yard – Bristol based artist focused clothing label with a big selection of bright t-shirts and sweatshirts. Their collection features the fine artistic talents of some of the UK’s best street artists and illustrators, including the likes of Nikill and Ben Normanton. Available through select UK retailers as well as the My Yard store in Bristol – keep an eye out for embroidered polo shirts and more coming for SS10 soon.
I Am Five – Fresh new brand launched in 2009 with a hefty selection of T-shirts. Designs come with both added comedy value and just straight up simplicity. I loved the intrinsic British nature of the shirt designs, with the queen’s royal emblem and Sherlock Holmes silhouette making an appearance. Keep your eyes peeled for loads more from these guys soon.
Lazy Oaf – One of the more established brands at Margin but still great to see what this brand have planned for 2010. With a new store set to open on March 4th and a lot of exciting product releases scheduled, this is set to be a big year for Lazy Oaf. Look out for the new 5 panel caps and some pretty exciting T-shirt designs dropping soon.
Mr. Jones Watches – Crispin Jones creates limited watches with very individual twists. The Decider helps you deal with those tough decisions, The Cyclops offers a more relaxed way to tell the time and The Accurate is “the most accurate wristwatch you can buy” – the hour hand reads “remember” and the minute hand reads “you will die”. All these styles and more are available here.
Zelley Bespoke – Our personal favourite brand on show at Margin, a bespoke sneaker lace company based in Norwich. Zelley Bespoke allows you the opportunity to design your own custom sneaker laces any colour, any shape or size, but with a very special touch. Each lace is tipped with a variety of metals and gemstones of your choice. Chose anything from silver tips with cubic zirconia all the way through gold and rubies to platinum tipped laces with inset diamonds! A huge look for any sneakerhead.
Keep your eyes on The Daily Street for more from all the brands above. Big thanks to Margin for having us along to the event, we’ll see you again next year. More info on the show here.
Photography by Suffoca Boyce for The Daily Street.