YMC Spring/Summer 2010 lookbook


Here’s a look at some of the pieces included in the Spring/Summer 2010 collection from British brand You Must Create (YMC).

The collection keeps a very vintage feel throughout, using muted colours on very textural materials. Both the photo shoot and the clothes appear to take influence from the 1940’s worker with a modern twist, making the pieces easy to add into any existing wardrobe. Or you can go the whole way with a full outfit.

The collection consists of many cut & sew pieces including shirts, jackets, knitwear, cardigans, blazers, chinos and shorts. Like with any product from a high quality brand such as YMC, I strongly advise that you get down to the store and have a good old look/feel. I’ve done so myself, and I can confirm that the materials a cuts used are very very nice.

The full collection is available now in store at YMC, 11 Poland Street, Soho, London.


Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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