The passion for pushing their designs doesn’t stop there; with their Spring/Summer collection for 2010, we are sure King will be surprising a lot of people. The collection includes tailored shirts, smart jackets, chinos and button-up knitwear, alongside a strong array of New Era caps and graphic T-shirts. King have really progressed this season, expanding on the ‘urban’ image they have previously been associated with, creating a new smarter collection with a real focus on quality.

It’s clear that King’s intention here is education, not alienation – exposing their market to new styles and looks, and encouraging them to try items that at first may seem a little out of their comfort zone. We were able to get a sneak preview of the brand’s collection for Autumn/Winter while we were there, and the strength in design continues. Some pieces were so good it was hard to resist attempting to sneak the samples out of the showroom. This is certainly a brand not to be underestimated.

SS10 will begin to make an appearance at retailers from this week – you can find a full list of stockists on the King Apparel website, along with the online store where you’ll also be able to pick up items from the new collection. Keep your eye on King this year as they have a lot of exciting new releases planned that we are sure you won’t want to miss.