Recap: I <3 Second Son


Last Thursday evening we made our way to the Macbeth for the first ever I <3 Second Son party, a celebration of the brand’s work so far and a chance for the extended Second Son friends and family to get together with fans of the brand and party like only Second Son know how.

The festivities got off to an early start with people congregating on the rooftop and enjoying charcoal burgers by the BBQ from around 8pm. The Second Son boys had gone in hard, creating their own artwork to adorn the barren walls of the Macbeth. The collage upstairs made from various photographs taken throughout the brand’s 5 year history was definitely something to be marveled at, even if just for the numerous accounts of partial nudity.

Downstairs, the party really got started when ATG’s Noisses hit the decks, spinning his own selection of bass-heavy dubstep which certainly went down well with the fairly mixed crown in attendance. Thanks to the I Heart team for a great night and congratulations to the Second Son boys for 5 years of greatness – here’s to an even better 5 years ahead.

SS9 SS19 SS5 SS15 SS2 SS1 SS7 SS8 SS18 SS14 SS20 SS12 SS6 SS21 SS4 SS11 SS3 SS10

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • Bossman75

    Looks like it was a hell of a time. That last dude can freakin party hard. Good DJ line up and even cute chicks. You guys are living the dream.

  • Dan

    i want that stalker looking hat Will is wearing now!