Last Thursday evening we made our way to the Macbeth for the first ever I <3 Second Son party, a celebration of the brand’s work so far and a chance for the extended Second Son friends and family to get together with fans of the brand and party like only Second Son know how.
The festivities got off to an early start with people congregating on the rooftop and enjoying charcoal burgers by the BBQ from around 8pm. The Second Son boys had gone in hard, creating their own artwork to adorn the barren walls of the Macbeth. The collage upstairs made from various photographs taken throughout the brand’s 5 year history was definitely something to be marveled at, even if just for the numerous accounts of partial nudity.
Downstairs, the party really got started when ATG’s Noisses hit the decks, spinning his own selection of bass-heavy dubstep which certainly went down well with the fairly mixed crown in attendance. Thanks to the I Heart team for a great night and congratulations to the Second Son boys for 5 years of greatness – here’s to an even better 5 years ahead.