Drop Dead Flagship Store Opening

This Saturday, the first ever Drop Dead clothing store will open its doors on London’s Brick Lane and to celebrate that fact, the guys at Drop Dead are inviting you to come down and score some freebies whilst checking out the new residence.

For those unfamiliar with the brand, Drop Dead is the brainchild of Bring Me The Horizon vocalist Oliver Sykes. Although it sits a little outside of the realms of what we normally consider street wear, Drop Dead has been on my radar for years, since going to BMTH shows as a 15/16 yr old, and it’s amazing to see how far this brand have come since they started out only a few years ago.

Come down on Saturday for the opportunity to grab free shirts and special gifts whilst seeing the rest of what Drop Dead have to offer, but get there early as it’s likely to be a busy one. More info on the flyer and the Drop Dead website.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • http://www.deerbrains.com Stephanie

    I love the work just hate what it stands for.

  • Rory

    that opening will be a horrible event with swarming teens who look like pokemon

  • StephenM

    It could or could not be a good event.
    It’s obviously going to be good to see this new store open, cus Drop Dead is fucking amazing.
    BUt there will be so many stupid scenes there.