Fred Perry Spitalfields Concept Store

Last week saw the opening of the 12th UK store from one of the UK’s finest brands, Fred Perry. Residing in Spitalfields Market, East London, this store is something a little bit special.

The new Spitalfields store is in fact Fred Perry’s first concept shop, showcasing the brands premium lines such as colabs, Blank Canvas projects and the Laurel Wreath Collection. Essentially, this shop will be stocking only the very best of Fred Perry.

The store itself is also pretty unique to say the least. Made from reclaimed materials from the area, my highlight is the use of manhole covers in the concrete floor. The space itself has been designed so that it’s easy to change. With this in mind, Fred Perry have decided that this store will be ‘art directed’ according to the latest product it is showcasing. Pretty rad.

Pop down and check out the store for yourself. I went down last week and it’s quite something.

105a Commercial Street
Old Spitalfields Market
E1 6BG

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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