Lazy Oaf SS10

Those crazy folk over at Lazy Oaf have released their fun-packed collection for Spring / Summer 2010.

Born in 2001 in East London, Lazy Oaf has grown from strength to strength becoming one of the most distinct and original brands in the UK. With such a characteristic and playful approach to fashion, it’s hard not to be able to spot a Lazy Oaf piece from a mile away. This season is no exception and sees the Oafs venture into the realms of printing all over a tee, cut & sew tees and 5 panel caps. I’m so stoked that they have included two 5 panel caps in the collection – they’ve absolutely smashed it in the design area!

If you’re new to Lazy Oaf and wondering “Why do I recognise these quirky designs?” it might be that you’ve seen one or more of their pieces or items of jewellery on some celebs such as Lady Sovereign, who reps it hard. Or you may have seen it on a really cool kid or hot girl (trust, girls look hot in Lazy Oaf).

Get your hands on some fresh Lazy Oaf garms from their website or in-store at their spanking new Carnaby store.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • Bossman75

    The store off Carnaby Street is really something to behold! Cannot help but smile when you walk past.