Today sees the launch of the super smooth Nike All Court Zoom Low HF x Fragment Design.

These kicks are so minimal it hurts. A simple combination of clean design and high quality materials makes these kicks work so well. Minimal branding is also key to this shoes success, with only a Nike retro logo on the heel and the simple logo of Japanese based Fragment Design on the insole. Fragment have even removed the swoosh from the side of this kick, a brave move but it really works!

These understated beauties are tier zero, meaning they are one of the hardest kicks to get hold of in the world. If you want a pair, I suggest you cancel any plans you have and get yourself down to 1948 in East London as soon as physically possible because they dropped in-store today for a very tasty £55.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.