Nixon have created a limited edition Rubber Player for this year’s Gumball 3000.

Made from a Black silicon strap and case with a custom gold case back, hands and crown, the watch features a subtle Black on Black Gumball 3000 logo on the face that works a charm. Simple, bold branding with little splashes of bling make this one of the coolest Players I’ve seen come out of the Nixon camp in a long time.

You can get your hands on one of these from either Harvey Nichols or Selfridges from May 1st. We’re told it will be retailing at $200 (£130), but we’ll see how that translates when it drops.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.