Benny Gold SS10

This past week has seen a fresh drop from U.S brand Benny Gold hit many of our shores stores.

Many of you that are in the know will instantly recognise the Stay Gold Glider logo of the brand which,  as usual is heavily used on many of the designs. Those slightly less familiar to the Benny Gold brand should definitely do their research on the San Francisco based brand. A company started simply from a sticker design and creative passion, which has grown into an international brand sold in over 100 retailers worldwide.

Here we have a nice mix of cut and sew as well as some headwear. Text is heavily used on a lot of pieces from Benny Gold and to good effect, the ‘College’ Crew is a good example of this. The ‘Coaches’ jacket is also a stand out piece shown here using the stay gold glider and script logo to keep things nice and simple. The Benny Gold New Era 59Fifty caps have a quilted effect stitching to them which is subtle but just enough detail to make these caps standout from the regular New Era cap. All in all this drop is a good varied collection that will have you looking fresh throughout the summer in a number of different ways. Benny Gold is definitely one to watch, the quality and designs just get better with each collection.

Benny Gold is available from some of the following UK stockists. Angry Daves, Flatspot and Urban Industry.

Images courtesy of Angry Daves.

Jamie Szulc

One of three co-founders of THE DAILY STREET, Jamie specialises in menswear and is currently Footwear Account Manager at Fred Perry.

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