Online denim masters Superdenim have expanded into the physical world with their own store, The Rugged Standard.
Situated in the heart of York, The Rugged Standard is the physical offspring of one of the UKs best online denim stores Superdenim. Kitted out with some of Japan’s finest and rarest brands, the store sits on the 1st floor and already stocks the likes of Studio D’Artisan, Joe McCoy, Mister Freedom, Viberg, Jack Spade and Post Overalls.
If you live in the region, make sure you pop down to the shop and make them feel welcome … they are new after all.
The Rugged Standard
19 High Petergate