The Rugged Standard

Online denim masters Superdenim have expanded into the physical world with their own store, The Rugged Standard.

Situated in the heart of York, The Rugged Standard is the physical offspring of one of the UKs best online denim stores Superdenim. Kitted out with some of Japan’s finest and rarest brands, the store sits on the 1st floor and already stocks the likes of Studio D’Artisan, Joe McCoy, Mister Freedom, Viberg, Jack Spade and Post Overalls.

If you live in the region, make sure you pop down to the shop and make them feel welcome … they are new after all.

The Rugged Standard
First Floor
19 High Petergate

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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