10.Deep SS10 Update

The 10.Deep SS10 collection gets an interesting boost and the bar gets raised once again by the NYC brand with these distinctive and forward thinking pieces.

I’ve got to go straight in on the ‘Bachannal Tee’, featuring illustrations of a variety of flowers with a poppy being most predominant, it has the perfect summer vibe. The ‘Jersey City Vest’ comes in a energetic camo print, which includes some rad 10.Deep trademark subtle touches. This vest is perfect for those hot days we have been having recently. The khaki sateen convertible shorts gives you the choice of rolling up and securing with a button, which reveals a camo print for that extra ‘pop’.

Finishing off this range is the ‘Proud To Be A Problem’ hooded top, something for those chilled summer evenings and for the future autumn/winter months. The design revolves around bold typography which goes well with the vibe of the title. An interesting detail on this hooded top is the two coiled snakes which sit either side of the front type. They’re from a historical american flag named the ‘Gadsden Flag’ which has the words ‘Don’t Tread On Me’ printed below a coiled snake. This piece is all about the little details.

Available now from Wellgosh and a select few pieces from Consortium.

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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