G-Shock East Opening

Today, East London’s newest arrival opens it’s doors for the first time. G-Shock have been without a retail space in London since early this year, but that’s all about to change with the opening of the new G-Shock East store on Dray Walk, in the heart of East London.

G-Shockpln to turn the space into an entertainment hub, putting on live music events and art installations with up-and-coming artists and designers. Alongside that, the store contains G-Shock’s newest products, as well as the exclusive collaborations that the brand have worked on over the years, that you wont find anywhere else. The store itself has a totally different look t the previous Carnaby St location, with a real industrial vibe. It might look a little rough around the edges, but closer inspection will see a number of G-Shock and Baby G watches embedded within the concrete display stands – the watches definitely live up to their shock proof hype.

The store opens officially today at 5pm, kicking things off with a DJ set from the guys in Hadouken. Come down this evening for dance vibes and free drinks, and your chance to scoop the newest collection with 20% off. Make sure to check out the new collaboration with Collect london, comprised of Watches, prints and T-shirts limited exclusively to 20 pieces each, they won’t be around long either.

Head down to Dray Walk this evening, check out the new spot and grab a new timepiece.

Photography: The Daily Street

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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