Today, East London’s newest arrival opens it’s doors for the first time. G-Shock have been without a retail space in London since early this year, but that’s all about to change with the opening of the new G-Shock East store on Dray Walk, in the heart of East London.
G-Shockpln to turn the space into an entertainment hub, putting on live music events and art installations with up-and-coming artists and designers. Alongside that, the store contains G-Shock’s newest products, as well as the exclusive collaborations that the brand have worked on over the years, that you wont find anywhere else. The store itself has a totally different look t the previous Carnaby St location, with a real industrial vibe. It might look a little rough around the edges, but closer inspection will see a number of G-Shock and Baby G watches embedded within the concrete display stands – the watches definitely live up to their shock proof hype.
The store opens officially today at 5pm, kicking things off with a DJ set from the guys in Hadouken. Come down this evening for dance vibes and free drinks, and your chance to scoop the newest collection with 20% off. Make sure to check out the new collaboration with Collect london, comprised of Watches, prints and T-shirts limited exclusively to 20 pieces each, they won’t be around long either.
Head down to Dray Walk this evening, check out the new spot and grab a new timepiece.
Photography: The Daily Street