Second Son: Born At Bond
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24 June, 2010

This affinity is a big part of everything that Second Son do, you only have to look at their choice of collaborations, or any of their lookbook shoots (where Nash always stars as the model) to see that it’s clearly a family affair. One of the brand’s first stockists was Oxford sneaker boutique Ryouki, that went on to stock every collection from the brand until sadly closing it’s doors earlier this year. Owner Ry had become the brand’s personal favourite stockist, and their once ‘business’ relationship has blossomed into a strong bond of friendship.

Having met the team behind Second Son myself, I find it hard to locate a reason why anyone would want to consider them anything less than good friends. Additionally, this insight into the brand has only helped to strengthen my appreciation for what they do and enhance my love of their work.

The full Spring/Summer collection is available from Second Son now, we strongly recommend you make some additions to your wardrobe. I’m sure you know why.