Viktor Vauthier x Goodhood photo shoot

Goodhood have teamed up with French born, London raise photographer Viktor Vauthier to create a lookbook of styles incorporating garments from the shop.

Visually, this is a great piece of work to look at. The style that Viktor brings to this project through his 35mm camera and his voyeuristic approach is potent and mesmerising. Although one could look at these photos as similar to retro holiday snaps, there’s something much much more to them that makes you want to stare at them for hours … something you can’t quite put your finger on.

The styling is on point, and that is no surprise being a Goodhood project. Each outfit is an outfit to be envious of and showcases some great ways to combine and style the individual garments that are available in the store.

All garms on show are available now from Goodhood.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • Chris

    Reminds me of the ID shoots circa 90 when it was the best mag on the street. Hyper realism shot at sick angles.