Goodhood have teamed up with French born, London raise photographer Viktor Vauthier to create a lookbook of styles incorporating garments from the shop.
Visually, this is a great piece of work to look at. The style that Viktor brings to this project through his 35mm camera and his voyeuristic approach is potent and mesmerising. Although one could look at these photos as similar to retro holiday snaps, there’s something much much more to them that makes you want to stare at them for hours … something you can’t quite put your finger on.
The styling is on point, and that is no surprise being a Goodhood project. Each outfit is an outfit to be envious of and showcases some great ways to combine and style the individual garments that are available in the store.
All garms on show are available now from Goodhood.