It’s been one of the most hyped openings in a long time, but Foot Patrol is finally back on the streets of London!
Opening today on Berwick Street in Soho, Foot Patrol is back and looking so fresh that it’s almost painful. The store layout is nice and minimal but packed with character. The sneaker cages are gone and the store is now housed in what looks like a large garden shed … inside the store. There’s no branding outside the store other than a metal “FOOTPATROL” embedded into the floor at the entrance. A huge gas mask logo resides inside the store, making a pretty loud statement in a subtle way, if that’s possible.
The store isn’t rammed with kicks, it’s more of a quality over quantity thing … and there’s some SERIOUS quality! Turns out Foot Patrol have been buying up kicks when they weren’t open and deadstocking them ready for this occasion, including Jordans, Air Max and a bundle of Adidas Consortium. You might think it’s cheeky, but I advise seeing it more as a great opportunity to cop some kicks you missed out on, and the mark up isn’t bad either.
Head down to the store to see some gems and meet the very friendly staff. There’s a whole front room to just kick back and relax in, so take advantage.
Photography: The Daily Street