Inside Look: Foot Patrol

It’s been one of the most hyped openings in a long time, but Foot Patrol is finally back on the streets of London!

Opening today on Berwick Street in Soho, Foot Patrol is back and looking so fresh that it’s almost painful. The store layout is nice and minimal but packed with character. The sneaker cages are gone and the store is now housed in what looks like a large garden shed … inside the store. There’s no branding outside the store other than a metal “FOOTPATROL” embedded into the floor at the entrance. A huge gas mask logo resides inside the store, making a pretty loud statement in a subtle way, if that’s possible.

The store isn’t rammed with kicks, it’s more of a quality over quantity thing … and there’s some SERIOUS quality! Turns out Foot Patrol have been buying up kicks when they weren’t open and deadstocking them ready for this occasion, including Jordans, Air Max and a bundle of Adidas Consortium. You might think it’s cheeky, but I advise seeing it more as a great opportunity to cop some kicks you missed out on, and the mark up isn’t bad either.

Head down to the store to see some gems and meet the very friendly staff. There’s a whole front room to just kick back and relax in, so take advantage.

Photography: The Daily Street

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

Previous PostNext Post

Comments

  • http://bossman75.blogspot.com Bossman75

    Insanely clean! Didn’t realise today was opening day. Damn! Will pop over next week!

  • deeznuts

    ANOTHER JD SPORTS TAKE OVER, DONT BE FOOLED!
    JD SPORTS WHO OWNES SIZE? BOUGHT THE NAME AND THE RIGHTS TO OPEN THE SHOP!
    SUCH A SHAME TO SEE INDEPENDENT SNEAKER, STREET WEAR SHOPS BEING KILLED OFF BY JD SPORTS!
    BEFORE SIZE WAS IN CARNABY STREET THERE WAS, SLAMMIN KICKS, FOOTPATROL, BOND TO NAME A FEW
    AND THE VIBE WAS DOPE! YOU HAD TO SEARCH AROUND TO FIND THE SHIT YOU WANTED, IT FELT GOOD,
    NOW ANY PIKEY CAN WALK INTO SIZE AND PICK UP EVERYTHING! ITS SO DISPOSABLE!
    PERSONALY I THINK ITS PRETTY SAD!!!
    THE UK SNEAKER AND STREET WEAR MARKET IS FUCKED DUE TO THIS COMPANY TAKEOVER,
    THEY SHOULD JUST CHANGE THERE NAME TO TESCO’S……………………………
    RANT OVER!

  • Not Applicable

    @Deeznuts: So I guess you must travel a lot or buy all your kicks online, good for you. Some people are glad to have an extra store where they can buy kicks rather than waiting at stupid ‘o’ clock to beat some idiot who’s been glued to his pc all day waiting for some hype to drop online. Just so you know, Size has been in Carnaby Street for over 10 years already (way before Slammin’ Kicks), but I guess you wouldn’t have know that. I say go forward with it all, it’s nice to have another source for select sneakers which is already a dying breed in the UK…

  • BOSSMAN74

    IM WITH DEEZNUTS…. WHAT IS WITH LONDON THAT NO INDEPENDENT CAN SURVIVE THERE? DOES NEW YORK HAVE A JD SIZE CORPORATION WITH ACCESS TO EVERY LEVEL OF PRODUCT GOING? MAYBE IT DOES, JUST SEEMS TO BE A HEALTHY INDEPENDENT SCENE OVER THERE… MAYBE ITS JUST THE BIG COMPANYS THAT CAN AFFORD TO DO THIS THESE DAYS…VERY SAD… JD WITH SIZE? AND FOOTPATROL, ASOS WTH CROOKED TONGUES… TESCO, AMAZON…. WILL THE LAST INDEPENDENT TURN THE LIGHT OFF WHEN LEAVING..

  • 60hz

    Everything is being taken over so does it really matter, as long as you can get fresh kicks, thats what counts right? Ain’t no such thing as independent these days!!

  • deeznuts

    @60hz, i feel sorry for your narrow mind!
    yes there are independant stores left and alot of them!
    once apon a time there was different levels of kicks, different stores had different kicks!
    now it seems like jd, size, foot patrol and other multi stores can pick what they like!
    @not applicable, yes i know size were in carnaby street, the thing was they had to have the main stream nikes,
    NO TEAR 0! also, if you paid good money and hunted down a pair of rare colourway nikes coz you wanted them when you were a kid and didnt get the chance then j fucking d sports did the same colourway you would understand!
    it all started with the huf quake pack, since then they can have what they like! its stupid!
    @bossman, thanks, at least someone knows the effect this has on other stores!
    P.S no other country in the world has this sneaker store corporation problem!

  • 60hz

    @Deeznuts, not really being narrow minded, just stating the obvious the bigger companies have been doing this takeover stuff on the smaller companies for years, which I don’t think is right, however in order for them to survive, they need to go down that route. Because the UK is so small compared to the States, we just don’t have that support, they want everything easy access, so maybe the net has a big part to play in that as well. Overseas it is the numbers game, they support their own, the UK is my eyes majority are followers rather than setters, hence they can’t be bothered to support the small guy. I agrees with the points you have said, but all I am saying is that I would rather see and a Footpatrol open even though it is owned by JD rather than, not see one at all.

  • http://www.cluttermagazine.com Geoff

    I think you can align yourself with brands and yet still maintain a level of independence. Slam City does it pretty well and people should be supporting these stores. The biggest issue regarding JD is they’re creating niches without the need for them…are Foot Patrol and Size really all that different in the product they offer?

  • http://TheBatcave Gregg

    I have to sway towards Deeznuts’ argument. It used to be nice knowing you had a savage pair of BW’s or what not that you weren’t gonna see anyone else in. Look what places like Size ( who on the big part, employ people with little sneaker knowledge (apart from one guy in Bristol’s Size recently who seemed to know his stuff)) have done to the Local stores who had access to Tier 0 stuff. Another example ( To name names) is Offspring. Was in there a week or so ago and they had the audacity to be selling the Air Max Hyperfuse’s before release date right next to NSW in Selfridge’s. When I asked the guy why they were, his response was a smirk and proceeded to tell me that “no one except proper Nike retailers really abide by release dates!!” What total trash!!! Companies like that don’t deserve a Nike account and Nike should crack down on it. It’s not fair on other independent stores who actually have some respect.