New Balance 574 Sonic Pack

New Balance have decided to join in on the current trend to create super-leightweight sneakers, taking sonic welding technology onto a 574 and creating the Sonic Pack.

This essentially is your average 574, but with a few key changes … making it a whole new beast of a running shoe. The first thing you may notice is that they are more slimline than a normal 574, this is due to the thin materials used and a drastic reduction in padding. The use of sonic welding has lead to a single-mould look that is emphasised by the use of block colourways, only defied by a subtle switch up in materials from place to place. The sonic welding also makes a big difference when it comes to comfort … with no sticthes, these feel more like a sock, but with laces. Ultra-leightweight, flexible and comfortable, these kicks hug to your feet like no 574 of the past.

The colourways are fresh as well. No fanciness, just solid colour combos that break necks. The main colours of the kicks are pretty low-key (Black, Grey, Brown), but they are brought to life by a single splash of almost neon colour on the plastic heel plate, finished off by some poppin’ fresh White out-soles.

All-in-all, I don’t think I can find a single fault with this pack! Even the Brown (which I wasn’t sure about at first) has managed to grow on me in a big way. Big up New Balance!

Grab these nifty little numbers now from select New Balance accounts including Hanon, Urban Industry, End Clothing, FUSShop & Size?.

Photography: The Daily Street

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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