Wrangler Blue Bell AW10 website

When it comes to the Blue Bell website, Wrangler like to get as creative as possible … the new AW10 site is their best to date.

I have a lot of respect for companies that go the extra mile and disregard the additional costs, wether it’s tiny added details, a refusal to compromise on material quality or in this case an unnecessarily cool website. This isn’t the first time Wrangler have made some crazy conceptual site for their Blue Bell range, but I think this is the best one yet.

The site itself runs through a short video that operates as a look book, showcasing the garments being worn and used on what looks like an industrial assault corse. The magic comes in when you are given the option to still-frame the video and move it back and forth as you wish, allowing you to really get a detailed look at the clothes.

It may not sound too flashy, but it’s been done so well. The action is super smooth and the video looks HD.

Over all, it’s a must see … especially if you are bored at the office with time to kill.

Wrangler Blue Bell AW10 Website.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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