London boutique fashion brand Chateau Roux have had a little refit in their Carnaby store.

The store has always been a bit of a stand out item on Newburgh Street, just off Carnaby, playing host to bright colours and massive artistic vinyl designs. With the huge neon vinyl removed, the store has been restored to it’s former Black self with some new additional touches such as the patterned logos on the 3rd window. If you venture inside you’ll also see some new fittings that have a similar distressed feel to some of the Chateau Roux garments such as their Shotguns in Soho range.

It’s always nice to see stores going that bit further and being more like a concept store, especially when it’s a small British boutique brand such as these guys and not a global giant.

Head down to the store and have a look for yourself … maybe cop some very nice garms whilst you’re there.

Photography: The Daily Street

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.