Nike x Make Something!!

Basketball has been a topic of interest this summer. The World Basketball festival has seen some of the worlds best ballers and teams come together to perform in the very appropriate city of New York.

Continuing the celebrations and widespread culture of basketball, Nike teamed up with Smithsonian’s Cooper-Hewitt, National Design Museum and Make Something!! to create a very special series of design workshops. The workshops gave teenagers around the city, a unique creative experience and a chance to use the help of Nike’s top designers, world famous artists and NBA basketball players at their will to create their own take on products such as the Nike Destroyer Jacket, the Hyperdunk 2010 and also a very special one of a kind hybrid basketball shoe.

The hybrid shoe workshop  happened on day five and the result is incredible. Nike, Jordan Brand and Converse all came together to combine elements from each brand and create a one off hybrid shoe (seen below) – A serious collector’s item!

Not only did this design workshop week happen but to follow it up a series of community design projects were put into action. Representing the UK was Carrie Munden of ‘Cassette Playa’ fame, adding her striking and flamboyant flavour’s into the this mainly US based project. Her style seemed to flow so well with the idea’s of the students, with bright colours and interesting patterns being used. Producer DJ A-Trak was at hand on the buttons to help give the students a chance to create and produce beats, with a final beat being chosen for the final festival.

Check the video below for more detail on what went on during these amazing workshops.

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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