T-Shirt Party Retrospective

I’ve had this one on the radar for a while, and it’s about time that the brand that are taking what is commonly excepted as the way to run a T-shirt brand and flipping it on it’s head, get some blog coverage.

For a significant time now (25 weeks to be exact) T-Shirt Party, otherwise known at TSP have taken bootlegging to a new level by producing a new design every single week, all of which are based on various images and slogans from popular culture often with controversy or public opintion at the heart. In addition, each tee release is presented online with a short viral video which goes some way to explain the ideas behind each design. Every T-shirt is printed on white, for the simple reason that “Real G’s wear white tees” – a classic tee that will stand the test of time. TSP have presented a modern twist on how to sell T-shirts with their guerrilla style approach, minimal branding and successful use of the internet as a platform in it’s own right, and it deserves recognition.

This week, TSP drop their 25th design, entitled ‘Stush’, and in celebration I am presenting a look back at the designs so far. Have a look below and check out T-Shirt Party for a look at the videos that accompany each design.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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