British brand Heritage Research have done something a little different for the lookbook of their Autumn/Winter collection.

Neil Bedford is no stranger to fashion shoots, having worked with the likes of Duffer, Penfield and Billionaires Boys Club in the past. For the Heritage Research AW10 lookbook he has used a selection of animated GIFs to create what is essentially a Black & White online flickbook. A pretty cool concept that has worked a treat. It’s always nice to see brands getting a bit creative with their lookbooks and trying to think outside of the box, and this is a great example.

It looks like we’ve got some nice jackets, shirts and cable knit sweaters to look forward to. I’m feeling warm already jus thinking about it.

Keep a look out for the collection to hit stockists very soon! For now, enjoy the moving images …

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.