Introducing: UN=BALANCE

Last week saw the much anticipated arrival of a brand that has been steadily building an online presence for some months, Unequal Balance (or UN=BALANCE). The brand launched their online store with 5 T-shirt designs and a couple special edition collaborations.

Unequal Balance pride themselves on bold, ‘off the wall’ designs, which is reflected in the likes of the ‘Magic’ and ‘Phantom’ Designs. Sneaker fans will also notice a certain ‘new’ parody, which had to be done really, and has been achieved well through quality in print and materials. A small collection that shows a lot of promise for the future. It’s good to see a brand with such a strong sense of branding –  from the tags and labeling of each T-shirt, to the website and store design, the UN= theme runs throughout. The strong graphic identity runs across the brand’s clothing and promotional material, an important detail which is often overlooked.

To celebrate the launch of Unequal Balance, the brand are offering readers of The Daily Street a special 10% off discount code, this week only. If you’re interested in picking up anything from the first drop, just enter the code “unequalstreet” at checkout to receive your discount. Have a closer look at the items below and head over to the UN=BOUTIQUE to get yours.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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