This week, UK streetwear giants King Apparel launch the first part of their AW10 collection. As always, the collection is split into a number of small ranges, with a particular theme or design element running throughout each.

The AW10 collection presents a more simple, clean-cut approach than some of the brand’s previous efforts, with many of the ranges centered around text-based designs. The Signature and Heritage ranges incorporate sharp design and simple colour blocking, matching up New Era caps with tees, while the Unique T-shirts range adds a little more creativity design wise. This is definitely a step up in the design department from previous collections, and we look forward to seeing what’s in-store for part 2.

All of the items featured below, and more, are available from King Apparel online and select King stockists now.

Signature Range

Headwear:

Tees:

Heritage Range

Headwear:

Tees:

Unique T-shirts

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.