This week, UK streetwear giants King Apparel launch the first part of their AW10 collection. As always, the collection is split into a number of small ranges, with a particular theme or design element running throughout each.

The AW10 collection presents a more simple, clean-cut approach than some of the brand’s previous efforts, with many of the ranges centered around text-based designs. The Signature and Heritage ranges incorporate sharp design and simple colour blocking, matching up New Era caps with tees, while the Unique T-shirts range adds a little more creativity design wise. This is definitely a step up in the design department from previous collections, and we look forward to seeing what’s in-store for part 2.

All of the items featured below, and more, are available from King Apparel online and select King stockists now.

Signature Range

Headwear:

Tees:

Heritage Range

Headwear:

Tees:

Unique T-shirts