Recap: New Balance 576 Pub Pack Launch Party

Last night we hit The Red Lion in Hoxton to celebrate the launch of the New Balance Pub Pack in true British fashion.

Hosted by New Balance & Crooked Tongues, the evening began as a rather relaxed affair with live acoustic music, free drinks and incredibly British grub. The theme was already strong … 576’s were to be seen dotted around random locations of the pub accompanied by branded bar towels & beer mats. Nice little details such as co-branded pint glasses to drink from all night were a great surprise.

As the night went on, the event became less formal and began to sink slowly back into it’s surroundings … a pub. With booze flowing freely and plenty of jolly sneaker folk filled with pork pies and crisps the atmosphere was more than enjoyable. Laughter and chatter filled the roof terrace as the sun went down and the focus seemed to shift from perving on amazing sneakers to getting a little tipsy. Good times.

Have a ganders at the pics below to get a good impression of what went down. Make sure you go have a touch & feel of the 576 Pub Pack when you are next near a sneaker shop … they truly are something to behold.

Thanks to the peeps at Crooked Tongues, New Balance and The Red Lion in Hoxton for a great evening.

Photography: The Daily Street

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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