Recap: The Reset IV

Last weekend we headed to the Nike 1948 space to check out the fourth installment of UK streetwear sale The Reset. Anyone who’s attended a Reset event before will know exactly what went down, a selection of the UK’s small independent streetwear labels showcasing their stock to many an eager customer, and this one had the heads just as excited as previous.

It was clear from the outset that Trapstar were a big pull for many attendees, with a queue at their booth for a solid 30-40 minutes upon opening on Friday, and plenty more customers across the rest of the weekend. Newcomers Silent London also had a good show, with their Bomber Jacket being a particular favourite piece. Second Son hosted another of the most popular booths, selling plenty of pairs of their new custom chinos, a really luxurious item that I can’t wait to add to my wardrobe. The Zone 7 Style booth was a particular highlight of mine, with too many great pieces to choose from. Vintage sportswear retailer Zone 7 had teamed up with vintage footwear stockist The Other Side of The Pillow, leading to a nice selection of collectable vintage Vans which had the sneakerheads drooling.

The fourth edition of The Reset seemed a big success for the usual suspects. We were hoping for a little more this time around, whether it be a step up in the clothing department or the addition of a few more new brands that we hadn’t seen before. I can’t help feeling the event needs to shake up the format a little before it becomes a dead weight, but maybe I’m wrong, as plenty people appeared to turn out, drop decent cash, and walk away happy customers. But I’m interested to see what the team behind The Reset come up with for next time. Shouts to Trapstar and Benjart for the photos.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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