
More AW/10 street wear drops from across the pond. Alife, always seem to use blunt, bold and straight cut design work on their products. That unmistaken NYC attitude is ever prominent on their designs and there is plenty of that here.
This collection consists of five tee’s, a hoody and three 5-panels. Alife’s san serif logo is utilized on most of those products, staying true to the roots of the brand. I always admire Alife’s witty play on words and the ‘Love’ tee is a fine example, it’s those sort of idea’s that make the brand stand out from the crowded world of street wear. The three chino 5-panel’s are a welcome addition, the simplicity of the designs should help the trio to stand the test of time.
Available from Fifty Fifty now.








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