Alife AW/10

More AW/10 street wear drops from across the pond. Alife, always seem to use blunt, bold and straight cut design work on their products. That unmistaken NYC attitude is ever prominent on their designs and there is plenty of that here.

This collection consists of five tee’s, a hoody and three 5-panels. Alife’s san serif logo is utilized on most of those products, staying true to the roots of the brand. I always admire Alife’s witty play on words and the ‘Love’ tee is a fine example, it’s those sort of idea’s that make the brand stand out from the crowded world of street wear. The three chino 5-panel’s are a welcome addition, the simplicity of the designs should help the trio to stand the test of time.

Available from Fifty Fifty now.

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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Comments

  • http://blog.bestkeptdesign.co.uk BKD

    5 panels are sick

  • MFB

    alife seem to be getting weaker and weaker as the years pass, the overload of crap footwear in the UK was a terrible introduction the the UK market, and now these lazy designs with no relevence or meaning, and on top of that alife have dropped the high quality products of old with heavy weight tees and hoodies and have opted now opted for a cheaper lightweight alternative.
    alife ‘suck my dick!’

  • dan

    ^ Word I feel ya, the new Fenchurch!

  • B.I.G

    This stuff is bate. What a let down after so long! MFB was bang on with the shoe comment – totally flooded and they couldn’t give some of the styles away. You know what else is following that same model? HUF. Just watch.

  • hunter

    not feeling a single piece in this collection