Introducing: H–O–R–S–E


Introducing H–O–R–S–E, a young t-shirt brand from illustrator Matthew The Horse. Using Black & White hand drawn illustrations on plain White t-shirts, the first collection is bold and striking.

Consisting of 6 designs, the collection is an ample start and a strong first collection. Setting himself a brief to make a range of t-shirts that were “both RAD and SAD”, Matthew’s main goal was to create some tees that he would want to wear himself. It’s a good start for any young brand. The designs have a similar feel to Lazy Oaf in them, but a bit darker and less playful. With an impressive lookbook shot by Silas Dominey, a quirky name and a solid website all with a strong artistic focus, I’m looking forward to seeing where this brand goes in the future.

Each t-shirt is hand printed on 100% cotton ethically traded t-shirts in Bath and is limited in numbers, so if you want in don’t sleep. They are available exclusively via the H–O–R–S–E webstore priced at £25 each.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • B.I.G

    why always get ‘models’ in rolled up sleeves an size smalls? whats with the dogs? why is it always outdoors? just stick to the product shots

  • O.L

    Because that’s the main point off a lookbook these days, it’s called creative marketing off a brand. Product shots are fine to see the main attention to detail off a product as a whole but for visual purposes a lookbook is a necessity in modern business.