Introducing: Percival (AW ’10 Collection)

Introducing London’s latest offering in British heritage inspired menswear … Percival.

Stepping into the market with a more than substantial collection, Percival have created a clean, classic, timeless selection of garments for Autumn/Winter. Including shirting, trousers, knitwear, waterproofs and a Harris Tweed jacket, the collection has everything a modern gentleman could need. Percival design and manufacture everything in London using lasting fabrics to create a luxurious product. The collection includes Portugese cotton mélange, Scottish beeswax cotton, Yorkshire heavyweight melton, chunky lambswool and of course Harris Tweed … a pretty inspiring list.

For a first collection this is an incredible start, although it does look a tad familiar to Albam but the on-the-wall photos on’t help this. I personally am excited to watch this brand as it develops season to season. Expect big things!

You can view the collection and purchase items from the Percival online shop as of next week. Keep your eyes locked for stockists cropping up soon also.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • BKD

    started well, got worse towards the end.