The folks at Drop Dead clothing in Sheffield are getting together this coming Friday to raise money for Safe At Last, a charity which helps children who have run away from home. The guys will be taking part in a sponsored sleep out at a local shopping centre, spending the night on the cold Sheffield streets to raise awareness for the cause. In support, Drop Dead have created this rather high-tech video trailer with all of the information you need to know about the event. Donations can be made at Just Giving and you can find out more about Drop Dead and the Safe At Last foundation on their respective websites.

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.