Adidas Originals ObyO James Bond Interview

A few weeks back we had the pleasure of sitting down with UNDFTD founder James Bond and talking about his involvement with Adidas Originals ObyO and designing for David Beckham.

The video makes for quite an interesting watch (if I may say so myself), with James talking through some of the design processes, how he came to work with David Beckham and where the pair get their inspiration from. He also discusses the effects that the UK has had on streetwear and shares his views on Selfridges.

Give the video a watch, drop us a comment to let us know what your views, share it with the world and most importantly enjoy it.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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