Today Adidas Originals begin their ‘We Are London’ campaign, celebrating the talent and creativity that London breeds in it’s youth. Check out the teaser video …
Secrecy still surrounds the concept of We Are London, but it seems that Adidas Originals have decided that London is “the most exciting city in the world right now” (rightfully so!). In order to celebrate this, they appear to be gathering some form of collective called “We Are London” and this video is the first peek at who may be involved. It does seem to make London look like a slightly threatening place though, but I think they were aiming for energetic rather than threatening.
More to be revealed over the next 7 days!
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