Adidas Originals “We Are London” video teaser

Today Adidas Originals begin their ‘We Are London’ campaign, celebrating the talent and creativity that London breeds in it’s youth. Check out the teaser video …

Secrecy still surrounds the concept of We Are London, but it seems that Adidas Originals have decided that London is “the most exciting city in the world right now” (rightfully so!). In order to celebrate this, they appear to be gathering some form of collective called “We Are London” and this video is the first peek at who may be involved. It does seem to make London look like a slightly threatening place though, but I think they were aiming for energetic rather than threatening.

More to be revealed over the next 7 days!

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

Previous PostNext Post


  • Jack

    It’s crazy when super brands like adidas think they can come out saying “WE ARE LONDON”.

    Doing stuff like throwing clothes at grime artists so you can make out down the line that you have built a place and it’s culture always amazes me. But i guess thats how it will always work with the big brands.

    Not hating on the post, i’m just suprised they went with that slogan for a campaign. It’s see-through and a bit insulting if you’ve grown up in London.