Aum Brand A/W’10 Lookbook

Aum brand return for Winter with a new range of Eastern inspired T-shirts. The new mini collection features model Chi Lo, photographed by Asami Uetsuji as well as artist Amar Stewart’s Sleeper illustration.

3 T-shirts in total make up the collection, the black Chi Lo photographic tee being my personal pic, following on nicely from the previous Aum x J. Chan collection. The Sleeper design has also been used on a new series of hand crafted bed linen in collaboration with Hilton designs. The Egyptian cotton bed spread comes with two pillow cases and woven labels, and will be available online in a few short weeks. Nice to see something a little different to spice up the T-shirt line.

The T-shirt collection is available now from the Aum Online Store.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • dontbenine


  • Bossman75

    You can pick these up in Upper Playground in London. I like the photography, the attention to detail with the printing and labelling. Not heavy enough for winter IMO, so buy them and wait for the glorious Summer. For 25 quid it is probably worth it just to look at whilst you are waiting. I’d like to see the bed linen set in person.

  • Amar Stewart

    @BOSSMAN75, Thanks for the love! I will be dropping some winter pieces in the new year to keep an eye out for that, along with some other limited pieces. New bed linen will also be available through the new website which will be going live in the next 2 weeks.

    @DONTBENINE, Nice one!