Diamond Supply Co. drop this decent selection of t-shirts and crew necks as part of their AW10 collection.

The designs use witty creative thinking and great photography, something that’s been used quite a lot recently in the streetwear world. You can’t go wrong with photography of females as designs and their’s some of that here with lovely photography of American singer ‘Cassie’. The ‘I Love Skateboarding’ design is a great example of Diamond Supply Co. going on a witty tip. This collection has a touch of west coast hip hop steez that works.

Available from Fifty/Fifty now.

• About the Author

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.