London Undercover Premium ‘Alphabetti’ Umbrella

Quirky umbrella specialists London Undercover have decided to cover one of their premium brollies in Alphabetti.

Don’t worry, it’s not actually Alphabetti, just a hi-res photo of a lot of the stuff to grace the underside of your umbrella. The brolly has been designed exclusively for Selfridges as part of their Christmas ‘play’ theme. Being part of their premium range, the umbrella features a traditional metal frame and runner on a Beech wood shaft and handle. Branded in several locations, you’ll find the L.U. premium logo on an engraved metal badge on the handle, collaborative branding on a woven label on the outside of the umbrella and both brand names encoded amongst the Alphabetti for those that like a challenge.

This exclusive umbrella is available now from all Selfridges stores for £120.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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