LONG Clothing AW10 Collection

LONG Clothing’s eagerly anticipated Autumn/Winter 2010 collection is finally here!

Inspired by religious symbols of old, the collection takes these symbols and puts them into a new contemporary context, ending up with a rather dark and sinister collection. We see Long take a darker approach to their clothes, literally, even printing Black on Black for some select designs. It’s a bold and striking collection, but I wouldn’t expect anything less from this brand. A new addition sits amongst this collection in the form of the Oversized t-shirt, both in plain and with the Vex graphic. It’s good to see LONG Clothing expanding their fits as well as their prints and growing further as a brand. My only qualm is that a few of these designs, with their gothic religious nature, bare a striking resemblance to some Cassette Playa pieces. I’m sure it’s not a deliberate bite and it’s very hard not to look similar when dealing with some of this imagery, but it is a shame none the less.

Over all this collection is strong in a way that LONG Clothing specialise in; bold, in-your-face designs resting on well cut, original t-shirts.

You can get these tees now from LONG Clothing for £35 each (excluding the Oversize Vex tee).






Oversize Vex:

Oversize Plain:

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • brian

    that model looks like a right mincer