Recap: Nike Sportswear Destroy To Create

Last night we attended the Destroy To Create event, which saw the folks at Nike Sportswear transform the arches of the 1948 space on Bateman’s Row, East London, into a one-stop-shop for what the brand have dubbed ‘creative destruction’. The event saw a number of different creative personalities collaborate, fusing their work in their respective fields with the ‘destroy to create’ philosophy in celebration of the new NSW Destroyer jackets.

The 1948 space had been completely transformed, from a retail zone to art an art gallery, come, tattoo studio, come live music stage come…sports arena… with various activities taking place across the night. Artists Harry Malt and Tim Barber had worked together on a large mural which covered most of the main room, and sat alongside an exact replica of the NSW Destroyer jacket, made from a single piece of charred wood, created by Amsterdam design studio I Have Pop. Also on display was the work of British jewelery designer Duffy, who created a life-size ornate metal skull using metal from cyclist Mark Cavendish’s own bike. The team from London’s Frith Street tattoo were also in attendance with their own brand of creative destruction with live tattooing, but the real action took place in the next room.

Japanese DMC world team champions Kireek tore the place up early on with their unique blend of turntabelism and a distinct Japanese sound. They were followed by a performance which was unrivaled by anything I have ever seen before. WBA Super Heavyweight Champion Kina Malpartida entered an all black everything boxing ring, facing off against her sparring partner Lissett Medel. The match was ‘scored’ live by Gallows, which essentially amounted to the UK hardcore band playing tunes from their Grey Britain album while the girls beat all hell out of each other. As the match ended, Gallows entered the ring to finish their set, joined by several of the crowd in attendance to crown the night in a furious pit of flying fists.

Keep an eye out for the Nike Sportswear ‘Destroy To Create’ film dropping November 18th, which documents the evening’s activity, but for now, check out some photos below of what has to be one of the best events I have had the pleasure of attending.

Photography: The Daily Street

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