This Saturday, something that has surprised a lot of people will finally take form, in the opening of the first store by London based brand Trapstar. The opening of the Portobello Road store also marks the separation of the brand into two labels, the regular Trapstar collection, and the highly limited ‘It’s A Secret’ collection.
Opening an independent, brand specific store is a rare (some might say risky) move, especially for a brand like Trapstar in its relative infancy, however, I for one am excited to see what the store does for the brand. It’s a move that will certainly set the brand apart from their UK counterparts and it it pays off, could be just the thing the brand needs to take them to the next level. The decision to separate both Trapstar and It’s A Secret is spot on, and will hopefully drive back some of the hype that used to accompany the infamous Trapstar invasions, where product was extremely limited and hard to find.
The Trapstar store opens at 10am this Saturday (November 6th) and those in attendance will be rewarded with free giveaways (while stocks last of course). I can’t wait to check it out and see what the boys have done with the store. Best of luck to the Trapstar team, I hope it does well!