Urban Industry x The Daily Street ‘Shop by Look’


Legendary UK store Urban Industry have started a new feature called ‘Shop by Look’ and to celebrate, they invited us down to sunny Eastbourne to do a spot of guest styling and “unconventional” modelling.

Urban Indusrty’s new ‘Shop by Look’ concept is simple, they dress up a model, take pics for you to see how some of the clothes in their store can be worn/teamed up and then you can buy direct from that page. Simple. They have also included a neat little feature where if you buy 3 or more items from any of the looks, you receive 15% off!

In celebration of this fantastic idea we were asked to visit Urban Industry HQ and put our skilled hands to the styling of a few guest-looks. We found ourselves modelling them also – 4 beautiful chaps. Once we had spent the majority of an afternoon fooling around and looking steezy, we were asked to name our chosen looks … which is where the real fun began.

Head over to Urban Industry to see the looks in full, cop some bits and read our descriptive/adventurous explanations for each look. Massive love to Dan & Sean from Urban Industry for having us down and fuelling us with plenty of tea & coffee.

(Feel free to drop a comment and tell us your favourite.)

Grizzle: “Deadeye Duck Hunt”

Grizzle: “From Paris with love, to London with more love”

Set in Motion: “Outback”

Set in Motion: “Courtyard”

Suffocake: “Premium Workwear Flex”

Suffocake: “NY Hardcore Tip”

Synamatix: “Awaiting the City Train”

Synamatix: “Successful Builder”

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

Previous PostNext Post


  • http://www.studiorudo.com Tony Lewthwaite aka RUDO

    haha “Successful Builder” hands down, best name. but my favourites got to be “NY Hardcore Tip” loving that camo’s slowly creeping back in.


  • Bossman75

    That’s awesome fellas. Great things happening, and still the best info and photos around.

  • http://blog.bestkeptdesign.co.uk BKD

    looks good gang.

  • Christopher David Adams Jr

    I’m with Rude “Successful Builder” was effin hilarious