Introducing: VIHMIRU

For the Christmas edition of ‘Introducing’, I present you with a couple of stocking fillers from new UK brand VIHMIRU. Avoiding the usual avenue of screen-printed tees and sweats, VIHMIRU introduce themselves as a lifestyle brand, dropping two custom items – a bottle opener and a Zippo lighter.

VIHMIRU (vim-ear-roo) have launched the brand with just two items, but the attention to detail and quality of both, combined with the unusual approach, already allows the brand to stand out. The custom Owl bottle opener is made from nickel plated zinc and rolls in at around 5.5 x 6 cm. The black matte owl Zippo needs no explanation – a classic piece. Whether you’re burning the candle at both ends, or simply cracking open a cold one over Christmas, then this should be your first stop.

Both are available now, online from VIHMIRU. Stay locked for more from the brand in the coming year.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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