Norse Projects AW10 Shirts

Norse Projects are undoubtedly one of my top brands at the moment and this seasons shirting is a fine example of why.

With a strong mix of materials spread across three blocks, Norse bring the heat (so to speak) for the Winter. Utilising denim, corduroy, cotton canvas and cotton flannel, there is something for everyone … or more likely everything for everyone. For the first time we see Norse Projects venture into a washed look on their shirting with the Villads Over-Dyed Denim, and I’m really liking it. The corduroy offerings are a great extension on their previous heavy-weight Villads shirts and are bang on trend for this season.

You may also notice that a selection of these shirts are missing the external branding that Norse Projects have become synonymous with. Maybe this is a hint towards future plans and we will see the brand move away from stitching branded tabs to the outside of their garments, going for a more subtle approach? Who knows. To be honest, it wouldn’t surprise me as a huge amount of streetwear brands are now doing it also. Well, a lot more than before Norse Projects became popular anyway.

All of these top-notch shirts can be found over at End Clothing now.

Villads Over-Dyed Denim Shirt:

Eske Over-Dyed Shirt:

Villads Corduroy Shirt:

Eske Denim Shirt:

Janus Stripe Shirt:

Villads Big Check Shirt:

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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